Data, AI and the incredible impact of meaningful customer experiences
Customer centricity can be tricky. It’s supposed to mean being so in synch with customers’ needs and values that they are at the center of your brand universe.
Sometimes, though, I see organizations so focused on customer touchpoints in the quest for customer centricity that they forget the customer. They put the website or the mobile app or the chatbot development at the center of their universe, forgetting that the customer – the human – needs to reside there.
That’s when I remind…
Customer centricity can be tricky. It’s supposed to mean being so in synch with customers’ needs and values that they are at the center of your brand universe.
Sometimes, though, I see organizations so focused on customer touchpoints in the quest for customer centricity that they forget the customer. They put the website or the mobile app or the chatbot development at the center of their universe, forgetting that the customer – the human – needs to reside there.
That’s when I remind… Read MoreAtlanta Business News – Local Atlanta News | Atlanta Business Chronicle